Wine Of Araby aka Coffee
Wine of Araby - Coffee
Kaldi, a legendary Ethopian discovered coffee after realizing his goats becoming energetic once eating the berries.
Coffee is now grown in more than 50 countries worldwide.
Coffee trees are found between latitudes 24 degrees and 30 degrees South along the Equatorial Zone called “The Bean Belt”.
Factors that effect the taste of coffee:
Amount of rainfall
Amount of sunshine
Chemistry of soil
The altitude
Contribute to the distinction between coffees from countries worldwide
Coffee cultivation and exchange began on the Arabian Peninsula and eventually making it to Persia, Egypt, Turkey and Syria.
Qahveh khaneh aka coffee houses began to flourish and appear in cities.
Eventually coffee houses served as the exchange of information, referred to as School of the Wise.
“Wine of Araby” began to spread reaching Europe.
By 17th century, coffee has become popular across Europe entering through a part in Venice.
Coffee began replacing common breakfast drinks – wine and beer by mid 17th century with over 300 coffee houses.
After controversy of the “new beverage” - coffee, people feared and described coffee as the “bitter invention of Satan”.
Although coffee was be coming popular, tea continued to be favored until 1733 the revolution known as the Boston Tea party.
Since then, coffee became one of the worlds most profitable export crops.
Coffee traders made export beans infertile, unable to produce by parching or boiling them to preserve their control on coffee.
Coffee beans contain a minimum of at least 1,00 natural compounds and 300 more after the roasting process.
Consuming 3-5 cups daily can bring positive effects such as:
Sharper memory
Improved cognitive function
Increase athletic endurance
Reduce type 2 diabetes
An average of 95mg of caffeine, a stimulant naturally found in coffee beans is found in brewed coffee.
Per National Coffee Association, the market of Gourmet Coffee Beverages (GCB) continuously increases among a younger audience in 2016.
Coffee is viewed as an office perk among Millennials, a trend that organizations are starting to notice.
Workplace consumption increased 16% - 21% from 2013 to 2016 respectively.
The coffee market increased 14.2% over the past 4 years.
Millennial purchasing power of $200 billion each year has shown that they prefer to spend money on coffee – Quality over quantity.
66% of consumers specifically Millennials prefer to pay more for products that come from organizations who support positive social and environmental impact while adding value to their lives.
In 2016 3 new beverages were introduced: The Flat White, Cold Brew & Nitrogen-Infused exhibiting how millennials are open to innovations in the coffee market.
Technology is the best way to reach the next generation and keep their attention by offering a service, product & information.
Coffee brings status, experience and personalization to Millennials.
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